“I’ve got a company to run and funding to raise. I don’t have bandwidth for marketing.”
- ALMOST EVERY CEO OF A PUBLIC STARTUP
Pre-revenue and pre-profit companies survive on investment. Their focus is on operations and finance. They often overlook the importance of marketing.
The result?
POTENTIAL INVESTORS are left underwhelmed and lack the confidence to invest.
CURRENT INVESTORS are left in the dark, wondering whether to pull out.
To add to the issue, the financial news sector is awash with blood sucking vampires that know small to mid sized caps are desperate for investment and introductions to new investors.
In most cases, they produce poor quality interviews, articles and content, leading to little interest from new investors and a drop in confidence from current investors.
Should new investors show interest, the company infrastructure is ill equipped to deal with it.
THAT’S WHERE PIVOTAL CAN HELP
We immediately unravel and amplify the marketing infrastructure of your company. We work with what you have - improving what is necessary and building sustainable marketing systems. That may include some website development, database building, creation of email funnels, creation of compelling investor packs and installation of tracking tools.
Once the marketing infrastructure of your company is solid, we commence our tried and tested formula. It’s a winning combination of regular + quality video content, news articles, social media updates, database comms, media buying and online investors summits.
We also report on all of our activities, giving you full transparency into your investment with us.
Not sure whether your CURRENT INVESTORS have confidence in you?
Ask yourself these Q’s:
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Make business personal by putting a face behind the name. Shareholders that feel they have a personal connection to a companies representative are a lot more likely to stay invested.
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Numbers on a sheet do not tell the whole story. Inform your shareholders about the reasons behind the numbers. Transparency shows you have confidence in yourself and the company.
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Completing a jigsaw without a clear picture is hard and frustrating. Paint your shareholders a clear picture of your short and long term plans so that they can help you put the pieces together.
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Educating your new shareholders on the companies latest developments is a crucial part of turning short term investors into long term shareholders.
Not sure whether POTENTIAL INVESTORS see your company as credible?
Ask these Q’s:
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When was the last time you Googled your company name? Do you know what new investors are seeing when they search for you? Is your content being distributed to places where investors are more likely to see you?
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You can buy the same brands at K Mart and Bloomingdales but which store makes you feel more appreciated? Presenting in a professional way will not only engage your shareholders but also show them that you care about keeping them informed.
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If you are not confident about your company then who will be? Regular quality communication to your shareholders will build their confidence in you and your company