Busy start-ups are typically focused on operations and finance. Pre-revenue and pre-profit companies survive on investment, but often overlook the importance of their digital footprint.
Potential investors are left underwhelmed or lacking confidence following their research, while current investors are left in the dark.
If you’re not sure whether your current investors have confidence in you, ask these Q’s:
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Make business personal by putting a face behind the name. Shareholders that feel they have a personal connection to a companies representative are a lot more likely to stay invested.
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Numbers on a sheet do not tell the whole story. Inform your shareholders about the reasons behind the numbers. Transparency shows you have confidence in yourself and the company.
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Completing a jigsaw without a clear picture is hard and frustrating. Paint your shareholders a clear picture of your short and long term plans so that they can help you put the pieces together.
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Educating your new shareholders on the companies latest developments is a crucial part of turning short term investors into long term shareholders.
The financial news sector for small cap companies is awash with blood sucking vampires that know small to mid sized caps are desperate for investment and introductions to new investors.
In most cases, they produce poor quality interviews, articles and content, leading to little interest from new investors and a drop in confidence from current investors.
If you’re not sure whether your digital footprint is investor-worthy, ask these Q’s:
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You can buy the same brands at K Mart and Bloomingdales but which store makes you feel more appreciated? Presenting in a professional way will not only engage your shareholders but also show them that you care about keeping them informed.
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If you are not confident about your company then who will be? Regular quality communication to your shareholders will build their confidence in you and your company
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When was the last time you Googled your company name? Do you know what new investors are seeing when they search for you? Is your content being distributed to places where investors are more likely to see you?
No big promises.
Acquiring new investors is expensive and highly competitive. We simply promise that when investors do look at your company, they will see a highly professional message communicated across dozens of platforms, legitimizing your company, leading to higher investor confidence.
Unlike many others, Pivotal CM operates on transparency. That’s why we’re proud to put our faces behind our company name.
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CEOPaul started his career in investment banking and private equity before overseeing the European expansion of 2 US companies.
Spends his holidays hunting down local food and drink and enjoys shouting at sports events.
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COONaomi has 20+ years of experience in strategic marketing, media buying and inventory trading, broadcasting and content creation.
Lover of open water swimming and travelling to far away places.